• Develop and manage the implementation of the Elite, Diaspora, and Wealth Management Business Plan to make an impact in the banking sector.
• Grow the Consumer Banking balance sheet with growth in Liabilities, Assets and NFI for the HNWI and Diaspora customers.
• Manage brand equity to grow SBM Kenya Limited market share for the global deposits from the diaspora remittance inflows.
• Manage product design & development targeted to the segment market to ensure they are competitive internationally.
• Prepare and execute sales campaigns in the international diaspora markets.
• Focus on increasing the client wallet share by developing and maintaining growing relationships with all existing and potential clients.
• Monitor the growth of the business as well as profitability per customer for the High-Net-worth Individuals (HNWI) segment as a whole and individual team contribution.
• Leverage stakeholder relations with Embassies, Government agencies, Ministry of foreign affairs, international Agents to drive customer recruitment and build strategic partnerships.
• Carry out global market intelligence and champion SBM – K competitive positioning for products and services.
• Design channels of customer communication specific to diaspora including but not limited to websites/ social networks etc.
• Manage Unit Portfolio at Risk (PAR) at the determined levels in alignment to migration and provisions to ensure they are reduced within Banks acceptable parameters.
• Review and alignment operational processes to offer a differentiated customer service for customers for all requests.
• Manage and build the banks Elite banking brand equity in the market.
• Develop Policy standards for customer profiling within the High-Net-Worth Individual segment to guide branches on customer target.
• Manage own unit Customer Effort to Serve and Net Promoter Score within acceptable Bank standards