Chief Marketing Officer
- @TrendyJobbers | HR Outsourcing
- Full-time
- Posted 1 month ago
- Apply Before: September 30, 2024
- 0 Click(s)
- View(s) 35
Job Detail
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Job ID 1009041
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Experience 8 Years +
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Industry Management
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Qualifications Degree Bachelor
Job Description
Responsibilities
- Establish and execute long-range, comprehensive marketing strategies that support the company’s competitive advantage and increase revenue through traffic and conversion of ticket sales in our venues.
- Drive traffic and conversions through high-impact marketing campaigns for live events, including promotions, advertising, and partnerships.
- Develop and execute a comprehensive CRM strategy to drive fans across OEG assets and enhance overall customer satisfaction, loyalty, and lifetime value.
- Design and manage loyalty programs that attract, retain, and engage members.
- Lead the optimization and management of brand guidelines.
- Deliver highly effective UI/UX, use cases, and user journeys for all branded websites and ticketing experiences
- Collaborate with senior leadership to ensure alignment between marketing strategies and company objectives and operations.
- Partner with senior management to ensure consistent brand messaging across all channels and digital platforms.
- Partner with senior leadership on marketing strategies for key events (e.g., brand launches, grand openings, broadcast specials, etc.) to drive fan awareness and engagement.
- Lead the department in developing strategies to sell ticketed products (e.g., Opry shows, concerts, tours, private events) at our venues, using data and analytics to drive conversions.
- Plan and execute marketing campaigns, including promotions, advertising and partnerships.
- Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and online advertising.
- Utilize CRM data and analytics to create personalized engagement initiatives and targeted marketing campaigns and measure marketing effectiveness.
- Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI and achieve strategic goals.
- Support programming efforts at Ole Red and Category 10 businesses, working closely with internal and external teams
- Enhance overall creative process, delivering innovative creative assets to support brand positioning for each business
- Own the websites, including UI/UX and customer experiences related to our brands and ticketing sites
- Oversee the creation of customer feedback mechanisms to improve services and products.
- Conduct market research to ensure a strong understanding of our customers, market trends, and competitive landscape.
- Provide thought partnership on pricing strategies by brand/concept.
- Travel to current venue locations to gain first-hand perspective on unique marketing needs for each market.
- Lead and mentor a high-performing marketing team, fostering a collaborative and results-driven environment.
- Perform other duties as assigned.
Required skills
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