Marketing Operations Manager at Kenya Wine Agencies Limited (KWAL)
- @TrendyJobbers | HR Outsourcing
- Full-time
- Posted 4 months ago
- Apply Before: August 31, 2025
- 0 Click(s)
- View(s) 1108
Job Detail
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Job ID 1012324
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Career Level Manager
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Experience 6 Years
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Industry Finance
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Qualifications Degree Bachelor
Job Description
Job Purpose
This position is responsible for leading the implementation of consumer and trade activities in line with the agreed cycle plan and KWAL marketing strategy. his role acts as an interface between the Brand and Sales team to ensure alignment in terms of defining and implementing brand and trade activities
Main Responsibilities
Marketing cycle planning and Execution
- Collaborate with the Head of Marketing to drive the planning of the 18-month rolling marketing cycle plan and ensure that the activities as well as marketing spend are aligned to the marketing strategy.
- Ensure that activities are implemented and evaluated on time as stipulated in the cycle plan and in line with market regulation in order to achieve marketing objectives.
- Drive productivity through efficiency and effective use of allocated Marketing budgets through competitive souring (in coordination with Procurement) and execution and evaluation of cycle activities.
- Proactively manage key external and internal stakeholders to drive delivery of cycle activities On Time In Full (OTIF). Ensure effective communication of cycle activities across all key stakeholders.
- Source all Below the Line (BTL) investment which requires constant vetting of suppliers through regular pitches as well as control during execution and regular evaluation.
Trade Development Management
- Collaborate with the Head of Sales and Head of Marketing to drive the development of trade programs and track performance of the programs.
- Guide the Area Sales Managers in development of Joint Up Business plans with key focus Anchor outlets in line with the Trade Development and Channel strategy
- Provide strategic support to HoReCa and key accounts channels which require category management and multi- level engagements
- Work with the Brand team to oversee the execution of BTL (Below the Line) marketing mix deployment, that includes POS visibility deployment, Channel Retail Media solutions, Consumer Engagement platforms and National Consumer promotions.
- Assist the marketing and sales teams in effective tools, to implement and evaluate consumer and trade activations and merchandising plans.
- Provide appropriate support to the sales team (NSM/ Trade Development Manager/ Territory sales Managers) to develop trade activities that are aligned to the delivery of business objectives
- Develop innovative ways of activating consumer touch points and trade point of sale touch points.
- Conduct trade visits to ensure effective execution of initiatives by agencies as well as BTL visibility suppliers in line with set KPIs. Weekly reviews done on all ongoing projects as well as Half Year reviews conducted to have an overview of what is working, what is not working and what needs to improve.
- Plan forums and activities that foster as well as drive relationships with commercial stakeholders.
Required skills
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