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Marketing Manager at Dynamic People Consulting

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Job Detail

  • Job ID 1019962
  • Career Level  Manager
  • Experience  5 Years
  • Qualifications  Degree Bachelor

Job Description

Key Responsibilities:

Marketing Strategy & Planning

Brand Building & Positioning

Campaign Management & Execution

Digital & Social Media

E-Commerce & Direct-to-Consumer

Trade Marketing & Channel Execution

Consumer Insights & Market Intelligence

Regulatory & Advertising Compliance

Sustainability & ESG Narrative

Team Leadership & Department Building

  • Manage, coach, and develop the Creative Lead and any future team members added to the department.
  • Build the structure, systems, and capability of the marketing department over time.
  • Establish working rhythms, briefing processes, and performance review frameworks for the team.
  • Play a central role in shaping what the marketing function looks like at scale — and what the future CMO role will inherit.

Success Metrics (Indicative — to be finalised with the CEO):

  • First 6 months: Annual marketing strategy and quarterly plan approved; brand repositioning direction for the company\’s flagship brand defined.
  • First 12 months: Measurable growth in digital reach/engagement against agreed targets; at least one major product/category launch executed; marketing department structure and hiring plan in place.

Qualifications & Experience:

Education:

  • Bachelor\’s degree required; Marketing, Business Administration, or a related field is preferred.
  • Postgraduate qualification or MBA is an advantage but not a requirement.

Experience:

  • 5–8 years of progressive marketing experience, with meaningful time managing multiple products or brands.
  • Demonstrable experience in FMCG, QSR, or a fast-moving consumer brand environment — execution experience, not just agency management.
  • Has built something: a campaign from scratch, a brand from zero, a team from the ground up — not simply inherited and maintained.
  • Proven track record in brand building and campaign execution with measurable outcomes.
  • Kenya or East African market experience is strongly preferred; deep understanding of local consumer behaviour is a significant advantage.

Technical Skills:

  • Proficient in digital marketing platforms, social media management tools, and analytics dashboards.
  • Comfortable with marketing budget management, ROI tracking, and reporting to leadership.
  • Experience working with creative agencies, production vendors, and external partners.
  • Proficient in Microsoft Office and Google Workspace.

Personal Attributes:

  • Driven and ambitious — hungry to make their mark, not looking to manage a steady state.
  • High ownership mentality — takes full responsibility for outcomes and does not wait to be told what to do.
  • Creative and commercially sharp — ideas come naturally, and understands how they connect to revenue.
  • Executional — can take a campaign from concept to results without hand-holding at every step.
  • Confident — comfortable presenting ideas to the CEO and challenging assumptions constructively.
  • Entrepreneurial — thrives in a fast-paced, resource-conscious environment where priorities shift and agility matters.
  • Collaborative — works closely across sales, operations, and leadership without creating silos.
  • Low ego — measures success by brand and business results, not personal visibility.

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