Area Sales Manager
Job Description
The Area Sales Manager holds the responsibility of delivering presentations to potential and existing customers, providing service support to farmers and distributors, and actively engaging in selling the company’s products. Additionally, the assigned sales personnel will oversee operations in the Mountain regions.
Key Responsibilities:
- Prospect and recruit key farms and distribution partners in the assigned area.
- Develop and implement sales plans and quotas aligned with overall business objectives.
- Support Area Sales Officers in day-to-day trade operations.
- Achieve agreed-upon sales quotas.
- Evaluate individual performances of Area Sales Officers and advise on staff retention.
- Report on area sales results.
- Forecast monthly, quarterly, and annual sales volumes.
- Identify hiring needs and assist in selecting and training new salespeople.
- Prepare and review the annual budget for the area of responsibility.
- Analyze market trends, discover new growth opportunities, and address potential challenges.
- Participate in decisions for market expansion and incremental sales opportunities.
- Propose new products and innovative sales techniques to enhance customer satisfaction.
- Undertake any work-related activity assigned from time to time.
Key Qualifications, Experience, Skills:
Minimum Requirements:
- a. Bachelor’s/Diploma in Business Administration/Sales or related field.
- b. At least 5 years of experience in a regional sales or managerial sales position.
- c. Experience in sales for feed products (Aqua, Dairy, Poultry Feeds, etc.) is advantageous.
- d. Ability to plan, organize, and motivate a high-performance sales team.
- e. Excellent communication skills and customer service orientation.
- f. Computer proficiency and smartphone savvy, familiarity with CRM, relevant ERPs, and business systems.
- g. Experience working with farmers and communities.
- h. Excellent knowledge of MS Office, ERPs, and CRM practices, with the ability to build productive business and professional relationships.
- i. Highly motivated and target-driven with a proven track record in sales.
Key Attributes/Competencies:
- a. Possesses good negotiation, selling, and follow-up skills.
- b. Ability to develop, plan, and implement short and long-range goals.
- c. Must have technical skills to ask the right questions of customers.
- d. Must be a self-starter with drive and initiative, capable of working with little supervision.
- e. Must have a passion for the feed industry.
- f. Provides an excellent level of customer service to both internal and external customers.
- g. Strong organizational skills.
Candidates meeting the above requirements are requested to submit their current CVs and applications through hc.ke@maximagri.com, stating the subject heading “AREA SALES MANAGER” by 23rd December 2023.
