Chief Marketing Officer

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Job Detail

  • Job ID 1009041
  • Experience  8 Years +
  • Industry  Management
  • Qualifications  Degree Bachelor

Job Description

Responsibilities

  • Establish and execute long-range, comprehensive marketing strategies that support the company’s competitive advantage and increase revenue through traffic and conversion of ticket sales in our venues.
  • Drive traffic and conversions through high-impact marketing campaigns for live events, including promotions, advertising, and partnerships.
  • Develop and execute a comprehensive CRM strategy to drive fans across OEG assets and enhance overall customer satisfaction, loyalty, and lifetime value.
  • Design and manage loyalty programs that attract, retain, and engage members.
  • Lead the optimization and management of brand guidelines.
  • Deliver highly effective UI/UX, use cases, and user journeys for all branded websites and ticketing experiences
  • Collaborate with senior leadership to ensure alignment between marketing strategies and company objectives and operations.
  • Partner with senior management to ensure consistent brand messaging across all channels and digital platforms.
  • Partner with senior leadership on marketing strategies for key events (e.g., brand launches, grand openings, broadcast specials, etc.) to drive fan awareness and engagement.
  • Lead the department in developing strategies to sell ticketed products (e.g., Opry shows, concerts, tours, private events) at our venues, using data and analytics to drive conversions.
  • Plan and execute marketing campaigns, including promotions, advertising and partnerships.
  • Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and online advertising.
  • Utilize CRM data and analytics to create personalized engagement initiatives and targeted marketing campaigns and measure marketing effectiveness.
  • Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI and achieve strategic goals.
  • Support programming efforts at Ole Red and Category 10 businesses, working closely with internal and external teams
  • Enhance overall creative process, delivering innovative creative assets to support brand positioning for each business
  • Own the websites, including UI/UX and customer experiences related to our brands and ticketing sites
  • Oversee the creation of customer feedback mechanisms to improve services and products.
  • Conduct market research to ensure a strong understanding of our customers, market trends, and competitive landscape.
  • Provide thought partnership on pricing strategies by brand/concept.
  • Travel to current venue locations to gain first-hand perspective on unique marketing needs for each market.
  • Lead and mentor a high-performing marketing team, fostering a collaborative and results-driven environment.
  • Perform other duties as assigned.

Required skills

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