Key Responsibilities
Strategic Planning 

• Develop and implement creative strategies aligned with Capital FM’s business and brand objectives.
• Identify emerging media, content, technology, and audience trends to inform programming, campaigns, and innovation.
• Contribute to annual content, programming, and brand planning processes.
• Provide creative thought leadership to ensure Capital FM maintains its relevance as a leading lifestyle and media brand.

Content Development & Production 

• Lead the conceptualization, scripting, and production of on-air, digital, and experiential content.
• Ensure consistency in brand voice, tone, and editorial standards across all platforms.
• Oversee quality control and approve creative outputs prior to publication or broadcast.
• Manage production schedules and timelines to ensure timely and efficient delivery.

Campaign & Commercial Support 

Digital Content Management 

• Drive the station’s digital content strategy across social media, streaming, and emerging platforms.
• Collaborate closely with digital teams to ensure content is “social-media-ready” from the ideation stage.
• Monitor content performance using analytics and audience insights and optimize where necessary.
• Maintain consistency and timeliness in publishing schedules.

Event Creative Direction 

• Provide creative leadership for events, activations, and experiential campaigns.
• Develop event themes, audience experiences, and visual storytelling concepts.
• Coordinate with internal and external production teams to ensure seamless execution.
• Curate innovative concepts that attract and integrate brand partnerships.

Pitching & Proposal Development 

Integrated Campaign Execution 

• Develop integrated solutions combining radio, digital, experiential, and on-ground assets.
• Ensure client messaging remains authentic and organically integrated within shows, segments, and campaigns.
• Oversee campaign execution to ensure alignment with creative, brand, and commercial objectives.

Required Qualifications & Experience 

• Bachelor’s degree in communications, Media Studies, Marketing, Journalism, or a related field.
• Minimum of 4–7 years’ experience in a creative role within media, advertising, entertainment, or related industries.
• Proven experience in content production, creative strategy, campaign development, and team leadership.
• Experience collaborating with commercial clients and integrated media solutions.

Personal Attributes 

• Strong leadership and people management skills.
• Highly creative with an innovative and solutions-oriented mindset.
• Excellent communication, presentation, and people skills.
• Strong organizational and project management abilities.
• Commercially aware with a results-driven approach.
• Professional demeanor with a strong work ethic and reliability.
• Adaptable, initiative-taking, and capable of thriving in a fast-paced media environment.

Essential Competencies 

• Strong storytelling, scripting, and creative direction skills.
• Excellent verbal and written communication abilities.
• Skilled in content planning, production management, and campaign execution.
• Strong understanding of radio, digital media, social media, and audience engagement strategies.
• Proficiency in broadcast, production, and creative software tools.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong collaboration and stakeholder management skills.
• Culturally aware and audience sensitive.
• Innovative thinker with a disruptive and forward-looking media mindset.