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Digital Sales Associate – Naivasha at Regen Organics

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Job Detail

  • Job ID 1021780

Job Description

Key Duties and Responsibilities: 

Lead Database Management

  • Maintain a lead list of up to 1,000 farmers: ensuring contact details are complete, accurate, and up to date at all times
  • Validate and enrich new leads provided by the promoters you are collaborating with by confirming farmer identity, crop type, location, and current purchasing status through a follow-up call before adding to the active list
  • With the help of your manager, segment and prioritise the lead list so that calling effort is directed at the farmers most likely to convert
  • Flag and resolve data quality issues proactively – do not allow the database to degrade through inaction

Farmer Calling & Conversion

  • Make a minimum of 150 farmer calls per week, covering new leads, active prospects, first-time buyers, and repeat follow-ups
  • Use calls purposefully: convert hesitant leads, support farmers through the purchase decision, follow up on application after buying, and collect feedback on results
  • Keep call records accurate and current in the database immediately after each call
  • Identify farmers showing strong sales intent and escalate or act on them quickly, in coordination with the promoter if buying from the NCPB, an agrovet or cooperatives.

Promoter Collaboration

  • Ensure that what you are saying to farmers by phone is consistent with what the promoter is saying in person –  a unified message builds trust
  • Verify new leads passed by the promoter through a call within 48 hours and confirm the outcome back to the promoter

Local Events & Information Centre

  • Attend and actively participate in 1-2 local farmer events per month to promote Evergrow, generate new leads, and maintain community visibility for the brand
  • Run the Evergrow information centre as a point of contact for farmers seeking advice on Evergrow products, application, and results – keeping it stocked, organised, and welcoming
  • Use events and the information centre proactively as lead generation opportunities: capture contact details, crop type, and current fertiliser use from every new farmer interaction

Local Intelligence & Advisory Support

  • Provide the central advisory associate with weekly input on local crop conditions, planting and harvesting stages, and any local events or priorities that should influence advisory content
  • Flag anything on the ground that the central team needs to know – unusual weather impacts, supply issues at the depot, farmer complaints about product performance – promptly and clearly

In-Season Depot Selling

  • During peak selling season (2 months long rains, 1 month short rains), step into priority depots to sell directly to farmers alongside the promoter
  • Operate at the depot with the same energy and product knowledge as a trained promoter – know the product, know the price, know the objections, and know how to close
  • Use depot time to identify and capture new leads for the digital follow-up pipeline

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