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Google Ads Specialist – Dynamic Freelancer job at Nathan Digital

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Job Detail

  • Job ID 1006992
  • Career Level  Officer
  • Experience  Less Than 1 Year
  • Industry  Development
  • Qualifications  Degree Bachelor

Job Description

Job Description
As a Google Ads Specialist, your primary responsibility is to develop and execute effective Google Ads campaigns to drive traffic, generate leads, and increase conversions for our clients. You will collaborate closely with the sales and marketing team to understand their goals, target audience, and budgetary constraints to create tailored advertising strategies.

Responsibilities
• Campaign Management – Plan, execute, and optimize Google Ads campaigns across various platforms such as Google Search, Display Network, Shopping, and Video to achieve client objectives.
• Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for ad targeting and optimization.
• Ad Creation and Testing: Create compelling ad copy and visuals that resonate with the target audience. Conduct A/B testing to refine ad creatives for improved performance.
• Bid Management: Monitor and adjust bidding strategies to maximize campaign ROI and achieve desired outcomes within allocated budgets.
• Audience Targeting: Utilize audience targeting features to reach specific demographics, interests, and behaviors effectively.

Required skills

Ability to thrive in a fast-paced environment and adapt to changing priorities and client needs Experience with other digital advertising platforms (e.g., Facebook Ads, LinkedIn Ads) is a plus Level of Education: Bachelor Degree Proficiency in Google Analytics and other relevant digital marketing tools.

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