Key Responsibilities

Digital Marketing

• Plan, create and publish engaging content across digital platforms (website, social media, email newsletters).
• Manage and grow social media channels using tools like Meta Business Suite and Hootsuite.
• Track and report on digital performance metrics using Google Analytics, Meta Insights and email analytics tools.
• Optimize website content for search engines (SEO) to improve organic reach.
• Implement email marketing campaigns using platforms like Mailchimp, including audience segmentation, content creation and analysis.
• Monitor trends in digital marketing and recommend strategies for HalfPriced Books’ online presence.

Traditional Marketing

• Plan and coordinate in-store promotions, book fairs, flea markets, activation events, community outreach initiatives and reading campaigns to enhance brand visibility and engage with target audiences.
• Manage the design and distribution of print materials (flyers, posters, banners) in collaboration with designers and vendors.
• Support public relations activities, including any press releases and media coordination.
• Build and maintain relationships with schools, libraries and community organizations for partnerships and events.
• Assist in planning and executing offline advertising (e.g., billboards, road signages etc.).

Content Creation & Brand Management

• Develop creative content that aligns with HalfPriced’s mission and brand guidelines.
• Ensure consistency in messaging and visual identity across all marketing materials.
• Maintain an organized repository of marketing assets and campaign materials.

Market Research & Analysis

• Conduct regular research on industry trends, customer behavior and competitor activities.
• Prepare reports and insights to inform marketing strategies and decision-making.

Collaboration & Coordination

• Work closely with sales, customer service and store teams to ensure marketing efforts align with business goals.
• Liaise with external vendors (designers, printers, event organizers) to execute campaigns effectively.

Key Tools & Platforms

• Canva, Adobe Suite (for design)
• Mailchimp (email marketing)
• Google Analytics, Google Search Console (analytics & SEO)
• Meta Business Suite, Instagram, TikTok, LinkedIn (social media)
• Microsoft Office Suite (presentations, reports)
• CRM tools (if applicable)

Key Performance Indicators (KPIs)

• Growth in brand visibility and customer engagement (both online and offline).
• Increase in website traffic, social media followers, engagement and conversions.
• Sales uplift directly attributed to marketing activities.
• Event attendance and customer feedback scores.
• Timely delivery of marketing reports and campaigns.
• Quality and consistency of marketing materials across all platforms.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 1–2 years of experience in a marketing role, preferably in retail, publishing, or events.
• Solid understanding of both traditional marketing strategies (print, events, partnerships) and digital marketing tactics (social media, SEO, email campaigns).
• Proficiency in marketing tools such as Canva, Mailchimp, Google Analytics, and Meta Business Suite.
• Strong written and verbal communication skills.
• Excellent organizational and project management abilities.
• A passion for books, literacy and community engagement is a strong advantage.