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Marketing Officer at Janta Kenya

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Job Detail

  • Job ID 1016179
  • Experience  2 Years
  • Qualifications  Degree Bachelor

Job Description

Key Responsibilities

Marketing Strategy & Planning

  • Develop and implement quarterly marketing plans for each business line.
  • Ensure all marketing initiatives align with overall business objectives and brand positioning.
  • Conduct market research to identify new opportunities, trends, and competitor activities.

Digital Marketing

  • Manage and grow social media platforms (Instagram, Facebook, TikTok, LinkedIn).
  • Develop and execute paid advertising campaigns (Google Ads, Meta Ads).
  • Coordinate content creation (videos, reels, stories, photos, graphics) in collaboration with designers and content creators.
  • Monitor analytics, engagement, and conversions, and adjust strategies accordingly.

Content & Branding

  • Maintain consistency of brand identity across studio, product, and academy.
  • Draft monthly content calendars and campaign proposals for approval.
  • Manage influencer collaborations and track ROI of partnerships.

Customer Relationship Management (CRM)

  • Support implementation of CRM strategies for customer acquisition and retention.
  • Create and run loyalty campaigns, referral programs, and promotions.
  • Collect and analyse customer feedback to enhance service delivery.

Events & Promotions

  • Plan and execute promotional campaigns, seasonal offers, and launch events.
  • Support academy recruitment campaigns (open days, information sessions).
  • Promote NK Lashes in retail, wholesale, and online channels.

Sales Support

  • Work with sales and service teams to develop campaigns that drive revenue.
  • Design and distribute promotional materials (flyers, brochures, digital catalogues).
  • Monitor inventory movement for NK Lashes and suggest sales-driving promotions.

Reporting & Analysis

  • Prepare weekly and monthly marketing performance reports.
  • Track KPIs including engagement rates, follower growth, campaign conversions, lead-tocustomer ratio, and ROI.
  • Provide recommendations to management for continuous improvement.

Key Performance Indicators (KPIs)

  • Monthly follower growth ( 150 across platforms).
  • Engagement rate per post ( 10%).
  • ROI on paid ad campaigns (positive).
  • Academy student enrolment targets met.
  • NK Lashes monthly sales growth (aligned with targets).
  • Studio appointment bookings growth ( 20% YoY).

Qualifications & Skills
Education & Experience:

  • Bachelor’s Degree/Diploma in Marketing, Communications, Business, or related field.
  • 2–3 years’ experience in marketing, preferably in beauty, retail, or lifestyle industries.
  • Proven track record in digital marketing and campaign management.

Skills:

  • Strong knowledge of social media management and paid advertising.
  • Graphic design basics (Canva/Adobe) and content creation ability.
  • Excellent communication, writing, and presentation skills.
  • Analytical and data-driven mindset with ability to track ROI.
  • Strong organizational and multitasking ability.

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