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Sales Officer-Nairobi at Avenews

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Job Detail

  • Job ID 1019578
  • Career Level  Officer
  • Experience  Less Than 1 Year
  • Qualifications  Diploma

Job Description

Responsibilities

  • Prospect, engage and onboard new customers within assigned territories.
  • Convert leads into complete, compliant loan applications.
  • Activate and commercialize partner networks: agro-dealers, distributors, cooperatives, aggregators, etc.
  • Guide customers in preparing accurate documentation and reduce application errors.
  • Execute field ambassador duties during activations, trainings, and market engagements.
  • Track and report pipeline performance, conversion rates, and market insights.
  • Support loan activation and repeat usage initiatives in collaboration with operations teams

Key Performance Indicators (KPIs)

  • Number of new customers acquired
  • Quality and completeness of applications submitted
  • Number of partner-driven applications
  • Disbursement volumes (new + repeat)
  • Activation rate of approved customers
  • Repeat utilization rate
  • Accuracy/timeliness of pipeline and field reports

Requirements

  • Diploma or degree in Business, Marketing, Agribusiness, or related field.
  • 1–3 years of field sales experience in fintech, microfinance, FMCG, distribution or agribusiness.
  • Strong documentation and customer engagement skills.
  • Ability to work with CRMs and digital tools.
  • Willingness to travel extensively and be in the field daily.

Personal Attributes

  • Energetic, persuasive, and highly personable
  • Target-driven and self-motivated
  • Strong attention to detail
  • Excellent communicator with strong follow-up discipline
  • Able to work independently in fast-paced, field-based environments

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