Responsibilities

1. Website strategy, development and maintenance:

Contribute to the development of a cutting-edge web communication strategy for the corporate website(s) and child/affiliated sites and pages to ensure these are aligned with the organization’s mandate, objectives and brand identity. – Manage the development, maintenance and enhancement of the organization’s websites and pages, ensuring these remain functional, intuitive, user-friendly and technically efficient. – Set compatibility and technical standards that ensure site accessibility for all users, including in languages. – Guide web developers, designers and service providers in implementing technical solutions and improvements. – Provide technical support to internal stakeholders and end-users regarding website functionality, navigation and content management system usage. – Troubleshoot technical issues, bugs and errors to ensure smooth operation of the websites. – Collaborate with IT support teams or external vendors to address more complex technical challenges, services and subscriptions required and facilitate deployment of new applications. 2. Business analysis and quality assurance:
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Conduct business analysis, process mapping and requirements elicitation to identify the needs and priorities of internal stakeholders and define business requirements for websites, campaign sites and other pages. – Validate and translate business requirements into application functionality, specifications, project documentation and workplans. – Engage in conceptualization of new products and solutions, using innovation, design thinking and prototyping. – Serve as focal point for internal stakeholders, ensuring website content and functionality meet business objectives and align with overall strategies and are regularly updated in languages. – Work closely with graphic designers, UX/UI specialists, and content creators to maintain visual consistency, usability and branding across the website. – Provide specialized training to team members, content providers and website users on content management best practices, CMS usage, website protocols and templates to raise awareness of the role of the website in enhancing user engagement and growth of UNEP’s audiences. 3. Content strategy and management:
Develop and implement a comprehensive web content strategy that aligns with the organization’s objectives and target audience. – Institute an effective and efficient workflow process and content management system, coordinating page/feature development and implementation, editing and translation. – Source high-quality content for the website, ensuring that content is accurate, engaging, SEO optimized, and adheres to brand guidelines. – Conduct regular quality control to ensure conformity with branding, theming and templates and consistent presentation across various web pages by promoting uniform fonts, formatting, icons, images and layout. – Monitor feedback and respond appropriately by enhancing existing and leading the development of new and specialized sections and webpages. – Develop organic and paid digital marketing strategies that drive messaging and engagement around the triple planetary crisis and related campaigns. – Guide creation of plan and oversee campaigns across various digital channels, including search engines, Google/Bing paid search and YouTube. 4. Performance monitoring and optimization:
Create a measurement framework to track the performance of websites, web pages and campaigns and oversee monitoring and reporting on the performance. – Monitor website performance metrics such as traffic, engagement and conversion rates using analytics tools. – Analyze data to identify trends, areas for improvement, opportunities to enhance user experience, increase traffic and drive business outcomes. – Oversee the reporting process, providing performance insights on a monthly, quarterly and annual basis, as well as on specific campaigns. – Implement optimization strategies based on insights gathered, such as A/B testing, SEO improvements and usability enhancements. – Conduct market research and analyze trends to identify new opportunities to improve web and campaign performance. – Stay up to date with emerging digital marketing trends and technologies.
Collects and analyzes data to identify trends or patterns and provide insights through graphs, charts, tables and reports using data visualization methods to enable data-driven planning, decision-making, presentation and reporting.