Business Development

• Participate in developing the annual and quarterly financial plans and budgets for the Region.
• Management of borrowing and non-borrowing customers in the region to enhance customer loyalty, mitigate against loss and enhance increased business.
• Regularly review strategic initiatives of the region/segments to take appropriate action.
• Direct the overall effort of the segments in growing business in optimum proportions to achieve set targets.
• Develop and deepen relationships with existing and potential customers. Identify and disseminate market opportunities and information to guide business development efforts and product development.
• Spearhead/ conduct regular business visits to Bank clients, prospects and branch/affiliates.
• Maintain a sustainable, profitable and high-quality balance sheet.
• Cost management –enforce cost optimization of the resources.
• Continuously review customer value propositions for various customer segments

Market & Customer Service

• Collaborate and coordinate the development and the implementation of the sales initiatives with other regional business stakeholders.
• Continuously conduct and advise market intelligence to identify new markets, customer trends, regional government directives and changes in the policy.
• Act as the Banks’s brand ambassador.
• Participate in development & execution of strategies that build the Equity brand and endear it to its chosen markets.
• Coordinate business banking marketing initiatives
• Originate, build and sustain strategic business partnerships.
• Position Equity Bank Kenya as a preferred Bank.
• Ensure full adherence to the Bank’s customer service chatter.
• Increase market share in line with strategic ambitions and in a profitable, ethical and sustainable manner.