Specific responsibilities include:

• Creating and executing evidence-based, robust communications, and marketing plans and campaigns, in consultation with the Senior Manager and other stakeholders
• Supporting the team in using leading trends and best practice of communications to amplify the University’s priorities and showcase our community
• Creating meaningful, relevant, and authentic positioning messages and calls to action, and supporting issues management and crisis communications
• Identifying communications sensitivities and risks in projects and initiatives, and applying creative solutions to communication challenges
• Taking a responsive, proactive, relational approach to media relations directly and through PR agency
• Crafting media releases and media advisories, and working with media to amplify the stories and manage any crisis
• Coordinating news releases for conferences & other events and booking slots for media interviews
• Developing and maintaining a roster of experts who can offer insight and commentary on emerging issues and stories
• Developing and maintaining relationships with agencies to maximize impact
• Gathering and contextualizing analytics to ensure efforts are effective and meeting the University’s objectives
• Managing and developing new area for website for University’s new initiatives and project.
• Building and sustaining trusting relationships with internal and external stakeholders to carry out communications objectives and developing appropriate communications collateral as required
• Contributing to creating a culture of trust, teamwork, and growth.