Key Responsibilities

Strategic Communications & Client Management

• Lead and manage multiple client accounts, ensuring delivery of high-quality strategic communication solutions.
• Translate client briefs into comprehensive and results-driven PR and communication strategies.
• Provide strategic counsel on brand positioning, stakeholder engagement, reputation management, and thought leadership initiatives.
• Develop and present strategic proposals, campaign concepts, and communication plans aligned to client objectives.
• Build and maintain strong relationships with senior client stakeholders.
• Identify opportunities for account growth, upselling, and long-term client retention.

Media Relations & Storytelling

• Build and leverage strong relationships with journalists, editors, media houses, influencers, and digital platforms.
• Develop compelling press materials, opinion pieces, executive profiles, and thought leadership content.
• Drive proactive media engagement to secure impactful coverage across traditional and digital platforms.
• Oversee media briefings, interviews, press conferences, and media events.
• Monitor media trends and emerging narratives relevant to client industries.

Campaign Development & Execution

• Lead the planning and execution of integrated communication campaigns across PR, digital media, social media, and events.
• Coordinate campaign timelines, stakeholder engagement, and deliverables to ensure seamless execution.
• Collaborate with creative, digital, and content teams to deliver innovative communication initiatives.
• Drive digital PR initiatives including influencer engagement, online reputation management, and digital storytelling.

Crisis & Reputation Management

• Support clients in managing reputational risks and crisis communication situations.
• Develop crisis response strategies, key messaging documents, holding statements, and media responses.
• Monitor public sentiment and proactively identify potential reputational risks.

Leadership & Team Management

• Lead, mentor, and develop junior account team members.
• Provide quality control and oversight on client deliverables and communication materials.
• Foster a collaborative, innovative, and high-performance team culture.

Reporting & Analytics

• Measure campaign performance using media monitoring and analytics tools.
• Prepare detailed client reports highlighting campaign impact, audience engagement, and strategic recommendations.
• Use insights and performance data to optimize future communication strategies.

Qualifications & Experience

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Master’s degree or professional certification in communications/public relations is an added advantage.
• 7–10 years of proven experience in strategic communications, public relations, or corporate communications within an agency or corporate environment.
• Demonstrated experience managing high-profile accounts and integrated communication campaigns.
• Strong network of media contacts and proven success in media relations.
• Experience in crisis communication and reputation management is highly desirable.

Key Skills & Competencies

• Strategic communication planning
• Exceptional storytelling and content development
• Strong media relations and networking abilities
• Client advisory and stakeholder management skills
• Digital PR and integrated communications expertise
• Leadership and team management capabilities
• Excellent presentation and proposal development skills
• Strong organizational and project management skills
• Analytical and insight-generation capabilities
• Ability to thrive in fast-paced environments

Personal Attributes

• Highly professional and commercially aware
• Creative, proactive, and solutions-oriented
• Confident communicator and presenter
• Detail-oriented with high quality standards
• Strong interpersonal and stakeholder management skills
• Ability to manage multiple projects and deadlines simultaneously