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Digital Marketing Executive at Minet Kenya

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Job Detail

  • Job ID 1022697
  • Experience  3 Years
  • Qualifications  Degree Bachelor

Job Description

Duties and Responsiblities

  • Strategy & Growth: Executes digital initiatives and supports product launches to drive Retail & SME division targets.
  • Lead Generation & Sales Support: Partners with sales teams to drive, nurture, and convert digital leads into revenue.
  • Campaign & Event Execution: Manages multi-channel digital campaigns, promotional activations, and customer engagement events.
  • Content & Branding: Develops marketing content, promotional collateral, and visibility materials across all media.
  • Community Management: Moderates and grows online communities to boost engagement, brand advocacy, and lead capture.
  • Stakeholder Coordination: Acts as the main bridge between the division, central marketing, external agencies, and vendors.
  • Analytics & Reporting: Monitors campaign performance, market trends, and ROI to deliver actionable reports and dashboards.
  • Governance & Compliance: Ensures all marketing activities comply with corporate brand standards and regulatory policies.

Key Result Areas

  • Achieve agreed digital lead generation and business acquisition targets for Retail & SME products.
  • Increased visibility, awareness, and market penetration of Retail & SME products and solutions.
  • Improved campaign effectiveness measured through conversion rates, customer engagement, and return on marketing investment.
  • Timely delivery and execution of marketing campaigns, activations, events, and promotional initiatives.
  • Effective support to Business Development teams through quality marketing collateral, campaigns, and lead generation activities.
  • Accurate and timely reporting on marketing performance, lead generation, and customer engagement metrics.

Key Competencies

  • Skilled in using analytics tools to measure performance and optimize marketing outcomes.
  • Track record of coordinating projects, managing tight deadlines, and handling competing priorities.
  • Excellent interpersonal and communication skills to build and maintain key relationships.
  • Proficient in Microsoft Office, with a strong commitment to integrity and quality.

Knowledge And Skills Required

  • At least 3 years in marketing and communications, preferably within financial services or insurance.
  • Proven ability to manage digital campaigns, social media ads, lead generation, and email marketing.
  • Strong copywriting and presentation skills, plus proficiency in Canva or Adobe Creative Suite.

Professional and Academic Qualifications

  • Bachelor’s degree in marketing, Communications, Business Administration, Public Relations, Digital Marketing, or a related field from a recognized university.
  • Professional certification in Marketing, Digital Marketing, Communications, CIM, or an equivalent qualification will be an added advantage.
  • Certification in Google Analytics, Google Ads, Social Media Marketing, or related digital marketing disciplines will be an added advantage.

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