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Brand and PR Manager at Peoplelink Consultants Ltd

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Job Detail

  • Job ID 1012368
  • Career Level  Manager
  • Experience  5 Years
  • Qualifications  Master’s Degree

Job Description

RESPONSIBILITIES

  • Develop and execute hyper-localized brand strategies for Kenya. Lead market research to identify growth opportunities.
  • Manage cross-functional brand team, fostering collaboration and innovation.
  • Mentor local talent to build a high-performing team.
  • Manage media relations with key Kenyan outlets and tech platforms.
  • Create locally resonant press releases and e-PR content (English/Swahili).
  • Handle crisis management, including product controversies and disputes.
  • Plan and execute events like product launches, briefings, and CSR initiatives.
  • Oversee end-to-end digital-first campaigns from ideation to ROI analysis.
  • Partner with sales teams to ensure brand activations drive market share.
  • Collaborate with HQ on global campaign localization for cultural relevance.
  • Build relationships with local media, agencies, and Key Opinion Leaders (KOLs).

Required skills

5+ years in brand management or PR, preferably in tech/FMCG with a Kenya/East Africa focus Deep understanding of Kenya's marketing landscape, including consumer insight Existing network with local agencies is a plus. MBA in Marketing/Business. Strong leadership skills with experience managing multicultural teams

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