Back to Search Result
Previous Job Next Job

Category Lead – Marketing (Hygiene/Beverages/Food+Snacks)-Nairobi at MSVL Group

Email Job

Job Detail

  • Job ID 1020053
  • Experience  5 Years
  • Qualifications  Degree Bachelor

Job Description

Qualifications, Skills and Experience

  • Bachelor’s Degree in Marketing, Business Administration, or a related field Marketing Strategy
  • CIM, MBA, or other professional marketing qualifications are an added advantage
  • 5-8 years of FMCG marketing experience, including at least 3 years in Brand or Category Management
  • Experience in the Hygiene, Beverages, or Food & Snacks sectors is highly preferred
  • Strong understanding of traditional and modern trade channels and trade marketing
  • Proven experience developing marketing strategies, managing budgets, agencies, and cross-functional projects
  • Strong analytical, communication, stakeholder management, and commercial decision-making skills
  • Knowledge of pricing strategy, portfolio management, BI tools, digital marketing platforms, and SAP S/4HANA is an added advantage

Key Responsibilities

  • Develop and execute category marketing strategies aligned with business growth objectives
  • Lead brand positioning and deliver ATL, BTL, digital, and trade marketing campaigns
  • Drive in-store activations and collaborate with Sales and RTM teams to improve product visibility and market performance Support new product launches and portfolio development through cross-functional collaboration
  • Monitor category performance, market share, pricing, promotions, and marketing ROI
  • Prepare business reviews and leverage consumer insights to drive continuous improvement

Related Jobs

 
Required 'Candidate' login to applying this job. Click here to logout And try again
 
 
Required 'Candidate' login for send message Click here to logout And try again
 
 

Apply for this Job

  • Drop a resume file or click to upload.
    To upload file size is (Max 5Mb) and allowed file types are (.doc, .docx, .pdf)
    or
    Upload Resume
  • Upload Cover Letter

    To upload file size is (Max 1Mb) and allowed file types are (.doc, .docx, .pdf)

  • By clicking checkbox, you agree to our Terms and Conditions and Privacy Policy

 

Answers

 

Job Alerts

 

Account Activation

Before you can login, you must activate your account with the code sent to your email address. If you did not receive this email, please check your junk/spam folder. Click here to resend the activation email. If you entered an incorrect email address, you will need to re-register with the correct email address.