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Head of Marketing – Business and Non-Business Functions

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Job Detail

  • Job ID 1005430
  • Career Level  Manager
  • Experience  8 Years +
  • Industry  Management
  • Qualifications  Degree Bachelor

Job Description

Reporting to the Group Director; Marketing and Communications, this role will be to lead the translation of KCB Group Brand Purpose and Strategy into actionable brand plans across all products and services offered through various Business and Non-Business units within KCB Group namely Corporate Banking, Retail Banking, and internal Non-Business Divisions etc.

KCB Brand is on journey to “Build a Regional Powerhouse Brand” and as such the incumbent will be expected to build out and drive an insight led co-creation of Brand Business and Non-Business unit strategies by translating objectives and priorities into effective and holistic Brand Marketing and Communication plans.

The incumbent will be directly responsible for a team of at least 14 who hold various brand roles to develop and implement strategies and initiatives for both Business and Non-Business Functions.

Required skills

A professional certification in CIM or any other marketing qualification. At least 10 years’ experience in Marketing and Brand Management. Bachelor’s degree in marketing, Business Management, or any other related field. Master's degree in business administration or any related field is an added advantage. stress management

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