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Business Development Officer (Social Media) at Clarity Osa

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Job Detail

  • Job ID 1018131
  • Experience  5 Years
  • Qualifications  Degree Bachelor

Job Description

KEY RESPONSIBILITIES

  • Develop, execute, and optimise a comprehensive social media strategy aligned to the firm’s brand and business development objectives.
  • Create high-quality, legally sensitive, and audience-appropriate content across agreed social media platforms
  • Manage and maintain all the firm’s social media profiles, ensuring consistency of brand voice, messaging, and visual identity.
  • Plan and execute paid social media campaigns with defined KPIs and conversion targets.
  • Analyse and report on campaign performance using platform analytics tools and third-party tools (e.g. Google Analytics)
  • Generate monthly performance reports with quantifiable metrics: reach, engagement rate, follower growth, lead volume, cost-per-click, and conversion rates.
  • Monitor legal and regulatory conversations, trending topics, and competitor activity within the Kenyan legal, banking, and insurance sectors.
  • Collaborate with partners to create thought leadership content including articles, webinar promotions, trainings, show-casing and other events and case commentary.
  • Manage the firm’s online reputation, respond to comments and messages in a professional and timely manner.
  • Support event promotion for webinars, seminars, trainings, show-casings, and firm announcements.
  • Stay current with platform algorithm changes and digital marketing best practices.

QUALIFICATIONS & EXPERIENCE

  • Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field.
  • Minimum 5 years of hands-on social media management and business development experience — banking, insurance, financial services, or professional services sector strongly preferred.
  • Demonstrable, quantifiable track record: candidates must be prepared to present at least two case studies or campaign reports showing measurable outcomes (growth metrics, lead generation results, or engagement uplift).
  • Proven experience in paid social advertising with documented ROI or performance results.
  • Proficiency in content creation tools (Canva, Adobe Express, or equivalent) and scheduling platforms.
  • Strong analytical capability — comfortable interpreting data and translating insights into actionable recommendations.
  • Excellent written English with the ability to write compellingly on professional and technical topics.

COMPETENCIES & PERSONAL ATTRIBUTES

  • Creative thinker with strong commercial instincts and a results orientation.
  • Self-starter capable of working with minimal supervision and owning outcomes.
  • Highly organised with excellent project management skills — ability to juggle multiple content streams and campaigns simultaneously.
  • Understanding of or genuine interest in the legal sector and professional services marketing.
  • Discretion and good judgement — this role handles communications for a law firm and requires sensitivity to confidentiality.

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